I partnered with Apple’s Marcom team to support the global launch of Apple Watch Series 11, SE3, and Apple Watch Series 11 Hermès, contributing visual design across high-visibility digital touchpoints on apple.com and the Apple Store App. My work focused primarily on static visual assets for the buyflows and homepage, and modular layouts for product landing pages.

Working closely with Apple designers and producers, alongside Critical Mass designers and producers, I supported ongoing design needs throughout the launch cycle. The work required careful application of Apple’s established visual language, attention to typography, imagery, and hierarchy, and the ability to execute quickly within a tightly governed brand system. Rather than redefining the system, the focus was on brand stewardship and precision, helping deliver a cohesive, premium launch experience at global scale.